Photo of Alethea holding a bubble tea cup

Hi, I’m Alethea!

I’m a digital marketer with a focus on content marketing and project management… but I actually prefer to think of myself as a translator.

I translate strategy from marketing to sales, from stakeholders to teams, and from experts to clients. I’ve worked with the smartest people in the world—Pulitzer Prize winners, Nobel Laureates, leading thinkers at Google, TikTok, Harvard, and more—to translate their expertise to clients.

I’m also a juggler: I write content, manage internal and external stakeholders, drive creative projects, develop briefs, lead team calls, and secure approvals—all before lunchtime. I’m a strong leader and an accomplished project manager. I know it sounds nerdy, but getting everyone moving towards the same goal gives me an unparalleled sense of satisfaction.

And I’m an executor. Getting things done is my workplace superpower! I’ve led the creation of countless print and digital campaigns: in just one year in my current role, my company’s Instagram followers doubled, 73 of our most important SEO keywords jumped to the first page of Google, and our CPC ads paid for themselves—5 times over.

If that’s interesting to you, do check out my portfolio or learn more about me below. And get in touch—I’d love to chat.

Resume

SUMMARY OF QUALIFICATIONS

  • Excellent communication, creative, and presentation skills (content marketing, writing, editing)

  • Exceptional multitasking and organizational skills, with a strong eye for detail

  • 2+ years of experience in management, stakeholder relations, and project management

  • 7+ years of experience in digital media and digital marketing

TECHNICAL SKILLS

  • CRM: SalesForce, ActiveCampaign

  • Google Suite: Google Analytics, Google Ads, Google Search Console

  • Content Creation: Adobe Creative Cloud (Premiere, Photoshop, Audition), Canva

  • CMS: WordPress

  • Schedulers: Buffer, Later, Hootsuite

  • Task Management: ClickUp, Monday.com, Notion

WORK EXPERIENCE

The Lavin Agency, 2022 - Present

Marketing Manager, 2023 - Present

  • Led a team of 3 direct reports

  • Executed campaigns alongside internal teams, external agencies, and stakeholders, including Pulitzer Prize winners, Nobel laureates, and Silicon Valley C-suite executives

  • Spearheaded an SEO push that moved 73 high-value keywords to Google’s first page

  • Implemented Google Ads, leading to an ROI of 500% initial investment

  • Strategized and led social media campaigns that increased Instagram reach by 900% and YouTube subscribers by 58% in one year

  • Managed cross-platform projects, including: designing a print catalogue, building out a content flywheel, developing a client retention strategy

Marketing Project Specialist, 2022 - 2023

Marketing Writer, 2022 - 2022

  • Was promoted twice within 11 months for exceptional performance and leadership

  • Wrote a weekly newsletter for 15k subscribers on topics like urban issues, climate justice, healthcare, talent management, etc. Grew the subscriber base by 10%

Pivot Magazine (SJC Media/CPA Canada), 2022 - Present

Freelance Fact-Checker

  • Fact-checked 50+ articles on topics as diverse as tax policy, anti-money-laundering, Indigenous issues, and AI

Freelance Writer, 2018 - 2023

  • Wrote on topics like transit, local businesses, tax benefits, thrifting, and women’s health

  • Was published in Chatelaine, Verywell Mind, The Eyeopener, and more

EDUCATION

Toronto Metropolitan University (formerly Ryerson)

Bachelor of Journalism (Dean’s List)